In Motion  »  Sport1 Brown Bag Session  »  Episode 17: SPORT1 x STARZZ: The future of fan engagement

Brown Bag Session

EPISODE 17

SPORT1 x STARZZ: THE FUTURE OF FAN ENGAGEMENT

In today's special edition of the Brown Bag Session, we take a closer look at an exciting strategic cooperation between SPORT1 GmbH and Starzz LLC. Together with the managing directors Matthias Reichert, CCO of SPORT1 GmbH, and Marco Kowalewski, Founder & CEO of Starzz LLC, we take a closer look at the business case.

The unification of blockchain, sports and fan engagement marks a significant step in the evolution of the entertainment landscape. Through their collaboration, SPORT1 GmbH and Starzz LLC are setting new standards by creatively utilizing the intersection of sports, entertainment and emerging Web3 technologies to create a next-generation fan experience. The partnership represents more than just a corporate alliance - it represents the creation of a new era of fan engagement where technology and entertainment seamlessly intertwine. In a double interview, the partners share their visions for the project and discuss the future of fan activation.

SHOWNOTES

00:00 - 00:23: Introduction

00:24 - 1:28: How do the technologies around Web3, blockchain and crypto relate to the new fan engagement?

01:29 - 02:38: Why did SPORT1 decide to invest in this cooperation, or in this field in general?

02:39 - 02:59: How does the cooperation between SPORT1 and STARZZ work in particular? And what can fans expect from the project?

03:00 - 04:33: What added value and what extra experience do the partners hope to create for fans?

04:34 - 05:55: What is the business model and vision behind STARZZ?

05:56 - 06:53: What makes SPORT1 a successful and strategically interesting partner for this project?

06:54 - 07:47: How is the German market developing in international comparison?

07:48 - 08:43: What is SPORT1's vision for the cooperation?

08:44 - 09:53: How will the technologies and their applications in fan engagement develop by 2030?

09:54 - 10:05: Farewell

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