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Female empowerment, diversity and inclusion: SPORT1 with its #FrauenFuerFussball initiative and the influential business magazine Sheconomy want to redefine images of women and change society. Because the seriousness with which an issue is tackled is always reflected in the endeavours.
As a media partner, Sheconomy wants to drive positive development and spread our vision. Sheconomy offers a platform for the regular exchange of ideas and innovative discussions on economic and social issues. At the same time, it creates space for committed women to network and broaden their professional horizons - in Germany too in the future.
Together, we want to put role models in the industry in the spotlight and talk to Michaela Ernst, Editor-in-Chief & Co-Founder, about the role of Sheconomy as a driving force and platform for the visibility of women in male-dominated industries and business sectors such as football.
SHOWNOTES
00:00 - 00:26 Introduction
00:27 - 01:13 What is the idea behind the business magazine Sheconomy? Who is the magazine aimed at?
01:14 - 01:51 What are the personal reasons behind Michaela's commitment to the advancement of women?
01:52 - 02:46 How has Sheconomy succeeded in building a community that deals with and promotes economic and social issues?
02:47 - 03:33 Why is the presence of strong women in male-dominated industries so essential?
03:34 - 04:47 What specific measures does the business magazine use to support aspiring women in their professional careers?
04:48 - 06:11 What are the parallels between the efforts to promote women's football and the promotion of women in business?
06:12 - 07:40 What are the biggest obstacles to equality between women and men? And how can they be overcome?
07:41 - 08:36 What can actors in the economy do to sensitise society to inequality?
08:37 - 09:31 What motivates Michaela to fight for equality every day anew?
09:32 - 09:43 Farewell
