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Additional devices connected via SmartTVs or the Internet bring digital content to the TV. For advertisers, this opens up new potential for reaching target groups effectively, because digital connectivity adds precision and control to TV reach.
Many terms such as HbbTV, ATV and CTV are conquering the advertising market, but who can still see their way through? And how high are the potentials?
Our guest is Henning Schwandt, Executive Director Europe Supply at smartclip, and he will provide a classification for publishers and give us an understanding of the advantages, among other things.
Episode only available in german language.
SHOWNOTES
00:00 – 00:39: Welcome
00:40 – 01:17: CTV/ATV - what are the differences?
01:27 - 02:41: In your view, which topics and innovations are at the forefront of CTV/ATV marketing?
02:43 – 03:26: Where is the focus from the publisher's point of view?
03:27 – 04:22: Advantages of the digitization of TV: What would you clearly put in front?
04:23 – 05:16: The topic of customer contact: What is changing for you in terms of approach?
05:17 – 06:16: What are the challenges?
06:17 – 07:25: Do you see you publishers facing these challenges as well?
07:26 – 08:19: Classic advertising is not dying out, digitalization is on the rise - what can we prepare for?
08:20 – 09:00: "The entire TV advertising market will be digitized in the next few years" - would you go with that as a publisher?
09:01 – 09:16: Adoption
